![]() ![]() In fact, humans are sometimes capricious, and highly influenced by external forces. ![]() Primarily, the looked at the lapses in judgment that are commonly found among humans, especially their inability to understand their own motivation because of false beliefs, emotional burdens or other kinds of cognitive dissonances.įor starters, the duo published studies showing that humans are not nearly as logical as we believe ourselves to be. Their goals were to use behavioral psychology to determine clues into the mind that might have economic implications. The story follows the rise and decline of a tremendous friendship between Amos Tversky and Daniel Kahneman. The Undoing Projectis not a novel, but instead, the book provides a non-fiction, analytical account of the birth of behavior economics, a kind of middle way between psychoanalysis and economic theory. ![]() Written by people who wish to remain anonymous We are thankful for their contributions and encourage you to make your own. These notes were contributed by members of the GradeSaver community. ![]()
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